Meenakshi Kalyanam, Amarnath Yatra part of clean India campaign

05-Jul-2015 # Clean India Source: Niti Central

The Ministry of Drinking Water and Sanitation has initiated a new campaign strategy to create awareness on ‘Swachh Bharat and safe drinking water’ by making use of festivities. The famous festivals like Meenakshi Kalyanam festival in Madurai in Tamil Nadu and Amarnath Yatra in Jammu and Kashmir will become the platform for the Centre’s cleanliness campaign for which funds will be given from Information Education and communications (IEC) funds of Swachh Bharat Mission (Gramin) and from the support fund of the National Rural Drinking Water Programme

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